How to Find Your Target Audience for Your Crochet Business

So you’ve started your crochet business, have a blog, have crocheted some products, and maybe even listed them in your Etsy store. You have some great content and products, but sadly day after day you don’t get any sales or page views. Even though you knew you weren’t going to maybe sell right away, there was still a part of you that hoped you’d be a success right away. You just sit there and wonder, now what? Well my friend, your next step is to find your target audience for your crochet business. This week on the E’Claire Makery Podcast I had the pleasure of interviewing Pam Grice of the crochet businesses Made With a Twist and The Crochetpreneur. Made with a Twist is Pam’s product and design based crochet business that sells things ranging from messy bun…

6 Easy Ways to Promote Your Handmade Products (Featuring A Crafty Concept)

Have you been wondering how to promote your handmade products, but just don’t know where to start? Maybe you’ve been trying to promote them on Instagram, but you just aren’t seeing the results you’ve been wanting. If this sounds like you then you’re not alone! One of the hardest parts of being a small business owner is knowing how to promote what you’ve made in order to gain customers. Often small business owners have to hustle to make every single sale, which gets exhausting especially when you don’t make any. If any of this feels like it applies to you, then this week’s podcast episode is perfect for you (along with this blog post)! This week I got to chat with Ashley, from A Crafty Concept, all about how to promote your handmade products…

Top 5 Ways A Blog Grows Your Handmade Business

As a handmade business owner, you hear and see a lot of people talking about why a blog can help you grow your business. You might see income reports from bloggers showcasing how they are able to make thousands of dollars each month having a blog, and you wonder how you could ever attain that. Guess what, it’s totally possible! Having a blog gives you the opportunity to expand the reach of your handmade business, and provides a way to create content so that you don’t always have to be hustling for people to see the things you make.   This week on the E’Claire Makery Video Podcast, I had the chance to chat with Taylor from Taylor Lynn Crochet all about how have a blog helps you grow your handmade business. Taylor first learned how to crochet from her aunt when she was…

Rock Your Next Craft Fair with Robyn from Ami.and.emme: E’Claire Makery Podcast Episode 5

Craft fairs & markets: you see them pop up on social media as handmade business owners flock together to sell their handmade goodies together. Why would you really want to do one though? Or how do you even find one to sell all of your gorgeous handmade items at? One of the most common ways that handmade business owners make large amounts of revenue is through selling at craft fairs. It’s an event where anywhere from hundreds to thousands of people come to buy goodies that have been created by makers. It’s an opportunity where all of your customers come to you, and you don’t have to constantly be seeking them out. Just because all of the customers are in one place doesn’t mean that you don’t have to do any work. You still have to hustle for each sale…

How to Create an Effective Instagram Strategy with Toni From TLYarnCrafts

Instagram: you either love it or feel like you’re constantly fighting it. I don’t know about you, but sometimes I get the sensation that I’ll always be lost in the vast network that is Instagram. However, as I’ve been growing and learning more about Instagram, I’ve learned that it doesn’t always have to be that way! Instead of Instagram being a stressful situation, it can go back to being the fun social setting that it’s supposed to be! One of the easiest ways to help relieve the stress of Instagram is to have a Instagram strategy. But what is an Instagram strategy and, more importantly, how do you make one? Here to talk about the topic of Instagram Strategy is Toni from the blog tlyarncrafts.com. You might know her for her stylish designs, yarn and…