How to Find Your Target Audience for Your Crochet Business

So you’ve started your crochet business, have a blog, have crocheted some products, and maybe even listed them in your Etsy store. You have some great content and products, but sadly day after day you don’t get any sales or page views. Even though you knew you weren’t going to maybe sell right away, there was still a part of you that hoped you’d be a success right away. You just sit there and wonder, now what? Well my friend, your next step is to find your target audience for your crochet business. This week on the E’Claire Makery Podcast I had the pleasure of interviewing Pam Grice of the crochet businesses Made With a Twist and The Crochetpreneur. Made with a Twist is Pam’s product and design based crochet business that sells things ranging from messy bun…

6 Easy Ways to Promote Your Handmade Products (Featuring A Crafty Concept)

Have you been wondering how to promote your handmade products, but just don’t know where to start? Maybe you’ve been trying to promote them on Instagram, but you just aren’t seeing the results you’ve been wanting. If this sounds like you then you’re not alone! One of the hardest parts of being a small business owner is knowing how to promote what you’ve made in order to gain customers. Often small business owners have to hustle to make every single sale, which gets exhausting especially when you don’t make any. If any of this feels like it applies to you, then this week’s podcast episode is perfect for you (along with this blog post)! This week I got to chat with Ashley, from A Crafty Concept, all about how to promote your handmade products…

Top 5 Ways A Blog Grows Your Handmade Business

As a handmade business owner, you hear and see a lot of people talking about why a blog can help you grow your business. You might see income reports from bloggers showcasing how they are able to make thousands of dollars each month having a blog, and you wonder how you could ever attain that. Guess what, it’s totally possible! Having a blog gives you the opportunity to expand the reach of your handmade business, and provides a way to create content so that you don’t always have to be hustling for people to see the things you make.   This week on the E’Claire Makery Video Podcast, I had the chance to chat with Taylor from Taylor Lynn Crochet all about how have a blog helps you grow your handmade business. Taylor first learned how to crochet from her aunt when she was…

How to Market Yourself to Yarn Companies & Magazines feat. Coco Crochet Lee: E’Claire Makery Podcast Episode 3

For most knitters or crocheters, the dream is that we’d be able to work with some big yarn company. A big company like Lion Brand, Red Heart, or any other large yarn company would see our work, fall in love, and send us boxes upon boxes of yarn that we could design with to our heart’s content. For some of the big designers out there it’s the reality for them. How do you get to that point though? How do you get yarn companies, magazines, or craft companies to start working with you…

My Crochet Maker Journey: E’Claire Makery Podcast Episode 1

It’s here! The very first episode of the E’Claire Makery Podcast is finally here! I am so excited about it and can hardly believe it. If you’ve followed me on Instagram you’ll have heard me talk about wanting to do a video podcast on my Youtube channel. I recently became obsessed with podcasts, and while listening to them I thought, “Hey, I think I could do this, and have it geared towards makers.” I’ve found it so hard to know how to navigate through all of the different aspects of being a maker from the business side of things, to getting a following on Instagram, to knowing how to promote your patterns, it has been a road of hard work and learning as I go. I wanted to create something where other makers could come together as we…