Instagram: you either love it or feel like you’re constantly fighting it. I don’t know about you, but sometimes I get the sensation that I’ll always be lost in the vast network that is Instagram. However, as I’ve been growing and learning more about Instagram, I’ve learned that it doesn’t always have to be that way! Instead of Instagram being a stressful situation, it can go back to being the fun social setting that it’s supposed to be! One of the easiest ways to help relieve the stress of Instagram is to have a Instagram strategy. But what is an Instagram strategy and, more importantly, how do you make one?
Here to talk about the topic of Instagram Strategy is Toni from the blog tlyarncrafts.com. You might know her for her stylish designs, yarn and coffee photos, and her positive attitude that’s so inspiring to others. Toni is one of the reasons that I got back into crochet after I saw some of her gorgeous designs, and instantly wanted to make them. I’ve loved following along with her, and her successful Instagram account has inspired me to get to the point she’s at as well. When she agreed to come on my video podcast, I couldn’t have been more thrilled!
Our maker topic this week is how to create an effective Instagram strategy for you business. What is an Instagram strategy you might ask? An Instagram strategy is a plan that you create to reach your goals on Instagram. Some goals you might have could be:
Toni’s strategy centers on the third goal type, that of growing your business outside of Instagram. She uses her Instagram account as a funnel to her pattern store, blog, and website. I try to do the same thing by creating content on my Instagram that promotes my other channels, along with creating a community with my followers. The next question you might ask is how do you use your Instagram to reach these goals?
As some final thoughts to conclude these tips, just remember that everyone’s Instagram experience is different. Just because one person succeeded with one strategy doesn’t mean that it will work for you, and that’s ok! With a little hard work and experimentation, you can find that strategy that will make your Instagram soar. Don’t focus on fighting the algorithm because you don’t own it, and can’t call Instagram to find out what are the best things to do. Keep tweaking and experimenting, and soon it will all click. You’ve got this maker!
For more amazing tips like these and beautiful patterns from Toni, visit her on her website www.tlyarncrafts.com, and on Instagram @tlyarncrafts!
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